Semiotics is the study of signs and their meaning in society. A sign is something which can stand for something else – in other words, a sign is anything that can convey meaning. So words can be signs, drawings can be signs, photographs can be signs, even street signs can be signs. Modes of dress and style, the type of bag you have, or even where you live can also be considered signs, in that they convey meaning.
The signifier and the signified are terms in media which refer to semiotic coding. The signifier is the object, the word, the image or action. the signified is the concept behind the object that is being represented. For example, the cross symbol is a signifier on a simple basis because it is two lines crossed over one another. but the Chrsitian faith and the morals that come with it are the signified.
According to Ferdinand de Sausser, one of the founding father of semiotics, semiotics is the study of how people make meaning through both linguistic and non-linguistic ways. It is a philosophical theory concerned with understanding how people use signs and symbols in meaning-making
The signifier and the signified are terms in media which refer to semiotic coding. The signifier is the object, the word, the image or action. the signified is the concept behind the object that is being represented. For example, the cross symbol is a signifier on a simple basis because it is two lines crossed over one another. but the Chrsitian faith and the morals that come with it are the signified.
According to Ferdinand de Sausser, one of the founding father of semiotics, semiotics is the study of how people make meaning through both linguistic and non-linguistic ways. It is a philosophical theory concerned with understanding how people use signs and symbols in meaning-making
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